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Privacy policy

Last updated: 7 November 2026

This policy explains how Glowfeed (“we”, “us”, “our”) collects, uses and protects your personal information when you visit our website, get in touch or become a client. We handle your data in line with UK data protection law, including the UK GDPR and the Data Protection Act 2018.

Who we are

Glowfeed is based in Surrey, UK, and is the data controller for the personal information described in this policy. We are registered with the Information Commissioner’s Office (ICO). If you have any questions about this policy or your data, email us at contact@glowfeed.co.uk.

What information we collect

We only collect what we need. This may include:

  • Information you give us when you send an enquiry, email us or message us on WhatsApp, such as your name, business name, email address, phone number, website, social media handles and any details you share about your business.
  • Client information if you work with us, such as billing details, the content and brand assets you send us, and any account access needed to deliver your service.
  • Website usage information, only if you accept analytics cookies. Google Analytics and Microsoft Clarity collect details such as the pages you visit, how you move around the site, your device and browser type, and your approximate location (for example, your town or country). See our Cookie policy for full details.

We don’t ask for, or knowingly collect, sensitive information such as health details.

How we use your information

  • To reply to your enquiry, arrange calls and send you recommendations or a proposal.
  • To deliver our services if you become a client, including creating content, managing your accounts and reporting on results.
  • To send invoices, take payments and keep business records.
  • To understand how people use our website so we can improve it, if you have agreed to analytics cookies.
  • To meet our legal and tax obligations.

Our lawful bases for using your information are: consent (for analytics cookies, which you can withdraw at any time); contract (to take steps you ask for before working together, and to deliver our services); legitimate interests (to reply to business enquiries and run our business); and legal obligation (for example, keeping financial records).

Website analytics

With your consent, we use Google Analytics to understand how many people visit our website and which pages are most useful, and Microsoft Clarity to see how visitors use our pages through heatmaps and anonymised session recordings. Clarity is set up to mask what you type into forms, and we never use these tools to identify you personally.

These tools only run if you accept analytics cookies. You can change your choice at any time. Our Cookie policy explains exactly which cookies are used.

Sharing your information

We never sell your data. We only share it with trusted providers who help us run Glowfeed, and only where necessary. These include:

  • Google (Google Analytics)
  • Microsoft (Microsoft Clarity)
  • Our email, website hosting, online booking and payment providers
  • Professional advisers, such as our accountant

We may also share information if we are required to by law.

International transfers

Some of our providers, including Google and Microsoft, may process data outside the UK, for example in the United States. Where this happens, your data is protected by safeguards recognised under UK law, such as the UK–US data bridge or approved data transfer agreements.

How long we keep it

  • Enquiries: up to 12 months if you don’t go on to work with us.
  • Client records: for as long as we work together, and up to six years afterwards to meet tax and accounting requirements.
  • Google Analytics data: up to 14 months.
  • Microsoft Clarity session recordings: up to 30 days.

After this, we securely delete or anonymise your information.

Keeping your data safe

We use secure, reputable tools, password protection and two-step verification where available, and we only give access to people who need it to do their work.

Cookies

Our website uses cookies for analytics, but only with your consent. To find out more, read our Cookie policy.

Your rights

You have the right to:

  • ask for a copy of the personal information we hold about you
  • ask us to correct anything that’s wrong or incomplete
  • ask us to delete your information
  • object to, or ask us to restrict, how we use your information
  • ask us to transfer your information to another provider, where this applies
  • withdraw your consent at any time, for example to analytics cookies

To make a request, email contact@glowfeed.co.uk. We’ll respond within one month. If you’re unhappy with how we’ve handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

Children

Our services are for businesses, and our website isn’t aimed at children. We don’t knowingly collect information from anyone under 18.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated at the top.

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